How Can I Help You?

In crafting the text for your webpages, you have only a few moments to grab your reader's attention. Generally, people are scanning when they check out your site. Your use of headline, subtitles and spacing is crucial to keeping your readers' attention. An informative article can give your visitor a reason keep reading, but it's the headline and subtitles that first entice them to stay.

Always remember to focus on what your products or services can do for your visitors rather than upon how great your business is. For example, even though one of our specialities is logo creation, you may notice that Startunz Productions doesn't have a huge logo at the top of each page. That's because we know that our visitors aren't interested in our logo - visitors want to know what we can do for THEM. Most readers are scanning quickly through your site to see if you have something worthwhile to offer them.

Your headline should immediately let visitors know what you can do for them. Notice: this is not how wonderful your business is. It's how you can help them out. Focus on the benefits you provide to them. Your visitors do not really care about your company, products, or services. Tell them what you can do for THEM. For example, here's what not to say:

"StarTunz Productions excels at creative web site design. While some designers code well, they have no idea of how to present artists and musicians, and we're experts at the artistic end of webdesign. We'll add custom graphics and great audio content to your site."

YAWN! Who cares? Instead, try something like this:

"What's in it for YOU? You get a great looking, effective site based upon YOUR ideas and goals. We'll save you time and money because we are a one stop web service - we'll host you, provide your merchant account, design your site and submit it to search engines. You can have it ALL quickly and with no hassles. Just tell us what you want and you've got it!"

Do you see the difference? The first example discusses how wonderful StarTunz is. The second discusses what YOU get from us. Offer something of value to others, and you'll be successful.


Create a Genuine Relationship with your Clients

Personal Contact:If you merely provide a product and don't communicate or respond to your clients, you've made one sale. But you won't make another from them. Conversely, if you go that extra step for your clients, they'll be back. I try to personally respond to all my cleints..and it does take some amount of effort! I make sure every designing client is happy with their site, and help them with their promotion. I make sure I'm available by email, human-click, and telephone. I've discovered that I get a lot of word-of-mouth recommendation this way - and it feels great to know my cleints are happy.

Reliable Recommendations:Visitors can come to startunz.com and get involved in affiliate programs that I myself am involved in...and not just a bunch of junk advertisements. They know I'm not steering them into a wasteland. Keep this in mind when adding affiliate programs and advertisements to your site. Can your visitors trust your judgement? If so, they'll be back!

Your web site must establish credibility.

Credibility is the missing link in many web sites. Sure, you've established interest and desire in your product, but why should your prospects trust you? Step one to credibility is providing a good clean site and information that backs up your promises.

Testimonials are one of your keys to credibility.

Don't be afraid to ask your clients for testimonials -- many will enjoy writing them! Take a look at our Clients page for some examples. I usually ask a client for a couple sentences, sometimes they volenteer more! And, I change them from time to time, so visitors can see different comments.

Make sure to keep your client's testimonials on file. You can add them to your site or even e-mails if appropriate.

Offer another product at the time of purchase

The best time to make another sale to an existing customer is right after they have purchased from you and still have their credit card in their hands. You may increase your profits by 10% - 30% by offering another related product on your thank you page.

Use the Internet for a Resource

Take a look at ads in the classifieds. Which headlines are getting your attention, and which do you ignore? Take note of catch phrases that pique your curiosity, and copy them. Use your junk mail the same way, before you delete! Scan the headlines and take notes of the good ones. Good copywriters study other people's work. You can do the same. If you don't have time or inclination to practice your ad writing skills, consider hiring someone to write good copy for you. Good copy will sell your product -- poorly written copy won't.

Check out Joe Vitale's great article on writing anything, here.

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